I have written here about the #GamerGate phenomenon before, which was a series of rolling online flash mobs, events and activist commentary mostly doing its thing circa 2014-16. This was kicked off by something specific but quickly evolved into a far wider reaching grassroots pushback against rampant corruption, collusion and ever more woke politicisation in games ‘journalism’ and indeed games themselves.
Naturally the gaming press harrumphed with indignation, howling that GamerGater was an unconscionable harassment campaign; its largely nameless supporters all racist/sexist/homophobic. And much to their shock it didn’t work. GamerGaters ridiculed their evolving official narratives. And to the PR wonks working for MSM publications and their assorted vassals, none of it made any sense, which is why they still make sure the preposterous Wikipedia entry conforms to the official narratives (i.e. very little relation to reality). Too bad guys, you can’t bomb a hashtag.
GamerGate was something that drove (and still drives) many people insane, living rent free in their heads for years. Even now, the mere sight of GamerGate mascot Vivian James (video games, geddit?) can cause hilarity and rage in certain people.
Fast forward to 2022 and behold #NAFO: the North Atlantic Fellas Organisation.
And who are ‘the fellas’? A large and growing online pack of attack dogs countering, dare I say smothering, official Russian troll factory output, as well as other pro-Kremlin talking heads online. And their mascots are daft cartoon dogs (variations of a Shiba Inu to be precise). If journalistic collusion was a constant target of #GamerGate, the Russian troll farms are the modern analogy to that, constantly targeted and smothered by NAFO posting either pro-Ukrainian counter-narratives or just ridiculing or flagging up pro-Russian ones.
Many people, particularly those operating within institutions, don’t understand #NAFO for same reason PR departments of various video games companies & press outlets didn’t (and still don’t) understand #GamerGate.
Is #NAFO engaged in ‘information warfare‘? Absolutely. They even get a shout out from the Ukrainian Ministry of Defence. But they are not managed out of an office in Langley, Virginia nor by some adjunct of the Ukrainian intelligence services. #NAFO is a hashtag, a phenomena, it isn’t “run” by anyone, because it doesn’t need to be. Like GamerGate, NAFO is a confluence of the motivated willing in every timezone on the planet.
And just as GamerGate had a single original trigger, which was then largely forgotten as the ‘movement’ grew and started attacking larger more juicy prey, NAFO started as a fund raising effort for the Georgian Legion (a now battalion sized unit of about 600 within the Ukrainian army made up mostly of Georgian volunteers). At blinding speed, NAFO rapidly morphed into a wider distributed online effort supporting Ukraine in the “information space”.
NAFO… daft, puerile, bonkers, pervasive. But it works.
