Marc Sidwell’s book How To Win Like Trump: Nine Simple Rules for Victory Against the Odds explains how Donald Trump won the US presidential election. It is written in the style of a self-help book and in simple Trump-like language. This makes it a fast and easy read: it does not take itself too seriously. And it avoids “Consequences of Erudite Vernacular Utilized Irrespective of Necessity”. But it is packed with insight.
For example, politicians and the press are between them largely acting out a fiction which has similarities to the kayfabe of professional wrestling.
Trump had two insights, thanks to his grasp of kayfabe. First, Trump recognised the widespread fakery of modern politics. That let him see past the curtain of narrative, revealing the limited insight of political experts and the vulnerability of “inevitable” candidates whether Clinton, Rubio, Bush or Cruz. Second, Trump realised that by injecting the kind of entertainment and character common in wrestling narratives into the meek, grey world of political illusion, he could slam everyone else to the mat.
It’s underappreciated how much of the mainstream media’s tremendous influence lies in its power to frame big events. Hundreds of thousands of New York Times readers and millions of public radio listeners get taught the same framing story, and learn the socially acceptable limits for discussing whatever just happened.
As such, media organisations and a one-man master framer like Trump were always going to tread on each other’s toes. But Trump had an efficient, reframing response. All attacks on Trump through the media got reframed as evidence of a biased media persecuting a man it hated. This sidelined questions about the merit of any accusation. It established a catchall frame presenting Trump in a flattering light. And when negative stories did run, they only reinforced Trump’s favoured frame. That’s how to frame your way to victory.
It explains that Trump’s tweeting is partly about direct contact with people, and partly about quickly testing the product with real users.
Trump’s constant movement is also an endless process of improvement. It’s always looking for what works better. It is an evolving strategy, one that never gets to the end of the line. And that made his presidential bid more like a startup than a campaign. The Lean Startup movement believes in constantly evolving towards a product that fits the market through a cycle of building, measuring and learning. Rather than sweating to get something perfect, Lean Startups aim for the minimum viable product. Then they test it on an audience. Get it in front of a customer. See what they make of it. Improve it. Rinse and repeat.
This explains his constant changes of mind and hiring and firing, something that his opponents have claimed as a weakness. Another supposed weakness is his apparently defensive and petulant fighting back at anyone who criticises him, as he did with Megyn Kelly.
There is one very, very big way — and it’s so big, gigantic really, massive — that Trump’s haters and losers fail to get him. They think his temperament is unpredictable. Yuuge mistake. Believe me.
Marc argues that Trump’s consistent strategy is to maintain peace until he is attacked, and then consistently fire back, and that this is good game theory.
Trump’s essentially peaceful strategy relies on consistency and clarity to work. Every time he does what he always does, he reminds people of the consequences. The more disproportionate his reactions, the more Trump signals he is willing to bear any cost to get someone back.
This makes him not such a bad person to be holding the nuclear button:
What Trump understands by instinct, and demonstrates consistently in action, are the principles of nuclear deterrence. No first use. Credible threat of massive retaliation. That policy has kept the world safe from nuclear holocaust. Its creator Thomas Schelling worked it out using game theory, winning the Nobel for economics in 2005 in recognition of his breakthrough. Schelling even worked out that it helps if your enemies also think you are a little bit crazy and capable of attacking them at very high cost to yourself. It’s called the Madman Theory. President Nixon used it.
I am left wondering just how much of Trump’s strategies are luck rather than judgement, and it remains to be seen how long they will continue to work. But I do have more understanding of how the things he does that work, work. It is nice to see it all enumerated and made obvious.
Highlights I have not mentioned so far include the description of the way Trump picked off his opponents one by one in the primaries, how he used Clinton’s 3AM phone call commercial against her, and how he makes himself relatable to ordinary Americans. And there is a good bit about how Trump gets inside his opponents’ OODA loops (a concept I heard about years ago from one of my favourite sources of inspiration, Eric Raymond).
Salvatore says he and Guadalupe began the project assuming that the gender inversion would confirm what they’d each suspected watching the real-life debates: that Trump’s aggression—his tendency to interrupt and attack—would never be tolerated in a woman, and that Clinton’s competence and preparedness would seem even more convincing coming from a man.
We both thought that the inversion would confirm our liberal assumption—that no one would have accepted Trump’s behavior from a woman, and that the male Clinton would seem like the much stronger candidate. But we kept checking in with each other and realized that this disruption—a major change in perception—was happening. I had an unsettled feeling the whole way through.
Someone said that Jonathan Gordon [the male Hillary Clinton] was “really punchable” because of all the smiling. And a lot of people were just very surprised by the way it upended their expectations about what they thought they would feel or experience. There was someone who described Brenda King [the female Donald Trump] as his Jewish aunt who would take care of him, even though he might not like his aunt. Someone else described her as the middle school principal who you don’t like, but you know is doing good things for you.
I would like to see more video than this short excerpt. But they are working on a film version, “shot for shot, as they were televised on TV.”
The YouTuber Techmoan reveiws electronic gadgets and for some time has been doing investigations into old gadgets. I just watched his highly entertaining video about Digital Audio Tape. DAT made it possible to make a perfect recording in the home. This got music industry people into a bit of a panic.
In September 1986 Stanley Gortikov, president of the Recording Industry Association of America, wrote in Billboard that, “an assassination is in the making. The targeted victim is the world’s music industry.”
In what I would call something of a semantic muddle, he went on to say, “your country overtly demonstrates that it has contempt for the copyright owners of foreign recordings”. He is not talking to Sony or Onkyo who developed DAT, but to the country of Japan. Perhaps he was hoping to shame the Japanese government into somehow preventing electronics manufacturers from manufacturing certain electronics. But I do find it very odd. In the end the US government made life difficult for the Japanese electronics manufacturers.
Watch the whole video to find out about Serial Copy Management System and the Audio Home Recording Act, the technology and products that were available, and the practicality of using a DAT recorder to destroy the music industry (it is not very practical). Then watch all the videos.
When I was a teenager doing GCSE Science we had a guest speaker come in and talk about what I now know to be The Limits to Growth. We were told about peak oil and how oil production doubles every n years and blah blah blah and it sounded pretty convincing at the time. Fortunately I did not pay it much heed, much as I instinctively did not really care about acid rain or the hole in the ozone layer which were the subject of geography lessons around the same time. It was not until years later I found out about the Club of Rome. I still do not know how, exactly, that guest speaker came to be in that science class, but in retrospect it sounds pretty sinister.
I like the band Muse. Their latest 2012 album is called Thermodynamics The 2nd Law and includes the song “Unsustainable”. It is really annoying when the creator of art you enjoy starts spouting crappy nonsense politics. Anyway, the song contains a recording of someone saying:
The fundamental laws of thermodynamics will place fixed limits on technological innovation and human advancement
In an isolated system the entropy can only increase. A species set on endless growth is
Of course, as someone at genius.com points out, we have the sun, which should last long enough.
I was reminded of all this in an instant messenger chat with Perry Metzger today. He was talking optimistically about solar power. I did a search to check that I was not just imagining that anyone ever took second law arguments about economics seriously. I found a paper.
…we shall examine some challenges which have been made to the limits to growth (Limitationist) position by those criticizing the scope and application of the second law of thermodynamics and we shall in turn defend Limitationism against these criticisms.
Perry M said, “if all else fails, we can always use the hot air produced by leftists as a power source indefinitely.” I shared that link. He replied, “that paper alone, Rob, could power London for a month.”
On the Democratic side, Hillary Clinton originally looked set to sweep the national vote based on her connections and name recognition. Then things got interesting. People all around the country started talking about “hope” and “change” and “yes we can”. New political phenomenon Barack Obama inspired huge crowds wherever he went. The older, stodgier candidates were swept aside in the wave of enthusiasm at the revolution he promised.
Me, I figured he was probably a demon.
I mean, I’ve read enough folktales to recognize the basic arc. A mysterious tall dark stranger arrives in the capital and quickly gains the ears of the court. There’s no particular reason why anyone should like him, but everyone who listens to him can’t shake the feeling that he’s a trustworthy, intelligent figure. When he’s out of earshot, the nobles of the land plot against him, wondering how such a relative lightweight could dream of usurping their power – but as soon as he speaks to them in his smooth, calming voice, they immediately forget what they were going to do and join in the universal chorus of praise.
And in every one of those folktales, the stranger turns out to be a demon.
This post was necessitated by a conversation at Brian’s Friday.
January 27th, 2017 | 25 comments - (Comments are closed)
Sometimes I observe a public discussion and notice that each side is talking across the other and neither side is understanding. I wonder if a change to the language of the debate might be constructive.
When Donald Trumps talks about making Mexico pay for the wall by imposing a 20% tariff on imports from Mexico, the left rightly point out that this means that Americans will pay for the wall. Similarly, those who want the UK to remain in European Union talk about the importance of trade. Nearly everyone agrees that tariffs are bad and trade is good. But dig a little deeper and soon it becomes clear that people are not talking about free trade at all. They are talking about the kind of trade that involves hugely complicated and interventionist multilateral treaties between governments.
I often try to explain that I am in favour of free trade and that we do not need people in government to make complicated deals: we just need to leave people alone and they will trade with each other. I am met with various objections. Exporters will suffer because foreign governments will increase tariffs and people in foreign countries will find it too expensive to buy British goods. Foreign governments will subsidise production and people in foreign countries will be able to sell things cheaply to British people; so cheaply that British people will stop buying things from British companies until those companies go out of business. At this point the foreign people might put up their prices and if they time it right the prices might never go down again because skills required to restart British companies might be lost.
My answer to these objections is that people are clever and they will find ways to make the most of the new situation. But it will be a situation in which people are, on the whole, richer than they were before. Cheap foreign goods make us richer. Not exporting things frees up labour to do other useful things.
But I can not deny that in the short term people will lose jobs and will struggle to find new things to do. My arguments are all about how people can get richer in the end. People who think the government can help with trade want to help the man who works in the widget factory and wants to be still working in the widget factory tomorrow.
Some Trump supporters and some people in favour of the UK leaving the European Union want to reduce immigration. I am in principle in favour of freedom of movement. I would argue that the ability of people to move to where there is demand for their labour makes production cheaper and everyone richer. But I can not deny that people moving around can make life uncomfortable for people staying still if the people staying still find their wages going down as a result. It is certainly not helpful to make accusations of bigotry in the face of such concerns as people on the left often do.
It might turn out that we all agree about what happens when people are free to move and trade, we just have different time preferences.
Interestingly, some of the same people who object to unilateral free trade are also in favour of freedom of movement, even though it is equivalent to unilateral free trade in labour.
January 27th, 2017 | 39 comments - (Comments are closed)
I am broadly speaking of Perry’s mindset, though should Trump win I would quite enjoy seeing the shock and horror on the faces of most of the people who are shocked and horrified by him. But that is because I think Trump and Hillary are in the same order of magnitude of badness.
Then again, I have found Eliezer Yudkowsky to be right about a lot of things and thought provoking about everything. And he is writing on Facebook.
I do know a few people who think that Trump might shake things up for the better, on account of not being part of the malevolent current power structure. And those people generally also express a thought to the effect that Trump can’t do *that* much damage because the existing bureaucratic structure will restrain him.
What. The hell. Are they smoking? Because it’s not rolled-up pages of history books.
I thought I would try to do the National Novel Writing Month thing. It is probably a terrible idea. Announcing it here is probably an even worse idea. I have half a dozen novel ideas I will probably be mashing up together. There will be aliens, strange people who invite strangers into their flats to give and listen to talks, and a not-too-in-your-face libertarian message. Or I might give up half-way through after realising that there is no value in the sleep-deprived ramblings of a man struggling to make an arbitrary word count by an arbitrary deadline.
Use the comments thread for encouragement, to tell me I’m an idiot, give me ideas for scenes (I have some crazy alien technology that means I can do almost anything), announce your own similar efforts, or talk about what a libertarian novel might look like.
November 1st, 2016 | 27 comments - (Comments are closed)
Brexit 4 is, “Leave the single market and customs union with no free trade deal in place and trade with Europe under World Trade Organisation rules.” Brexit 5 is, “Leave the single market and customs union with no free trade deal – but unilaterally scrap all import tariffs.”
He thinks 4 will make us poor, and 5 is politically impossible because the exporters will make a fuss. I think we will end up with something between 4 and 5, with lots of bluster and threats but ultimately low-ish tariffs because British and EU politicians are not completely self-destructive. But I am a very optimistic person. Of course the tariff structures will be ridiculously complicated and riddled with special interest exceptions.
This is funny, from Brexit 3, which is a comprehensive free trade deal that will somehow require a strong customs border: “There would additionally have to be a customs border between Northern Ireland and the Republic, with potentially serious political consequences.” I think any such border would be for appearances only and eyes would be blind to any goods moving across it. This is because trade deals are not really there to improve anyone’s economic prospects. They are to win favour with voters, so only outward appearances matter. They do not need to be properly enforced. Nobody in charge actually cares about smuggling.
Incidental note: I was thinking of this song when I wrote the title.
Postscript: Further to that, and with apologies to anyone not familiar with the best Megadeth album:
Give me sov’renty, give me liberty,
True autonomy, unilat’rally,
Strong economy, Brexit if you please,
Master all of these, EU on its knees
I master five Brexits, I master five Brexits
I’ll get my coat.
October 19th, 2016 | 25 comments - (Comments are closed)
Ars Technica ran a story about a man in Cardiff charged with using encryption to aid terrorism. A VPN provider wrote about it on their blog. Scotland Yard supplied more details about the charges.
Count 3: Preparation for terrorism. Between 31 December 2015 and 22 September 2016 Samata Ullah, with the intention of assisting another or others to commit acts of terrorism, engaged in conduct in preparation for giving effect to his intention namely, by researching an encryption programme, developing an encrypted version of his blog site and publishing the instructions around the use of programme on his blog site. Contrary to section 5 Terrorism Act 2006.
It appears the charges include that he used encryption (probably HTTPS) to secure his blog, and that he had a USB stick with an operating system on it (probably Tails). This is just silly. Use of encryption is not related to terrorism. We use exactly the same encryption to protect our communication with shopping sites and banks as we do share our family photos with other members of our families. Learning about encryption or teaching others about encryption is not a crime, so why is doing these things in relation to terrorism listed as a separate charge? Terrorists might eat eggs for breakfast but they are not charged with eating an egg in connection with terrorism. If there is evidence he was doing terrorism, charge him with that. There is no need to bring encryption into it at all.
There is a risk in connecting such things with crime in the public psyche. People need to be encouraged to make use of privacy tools, not be afraid of them. They need to use these tools to protect themselves from crime. It is not helpful if encryption becomes to be seen simply as a tool of terrorists and criminals.
It is a short step from there to demands for the state to Do Something About It. The state will inevitably do silly things, like insisting on back doors in encryption systems. As our own Perry Metzger pointed out on Fox Business, it is impossible to weaken encryption used by terrorists to communicate without also putting people at risk from fraudsters attempting to manipulate their bank accounts.
October 11th, 2016 | 31 comments - (Comments are closed)
The Samizdata people are a bunch of sinister and heavily armed globalist illuminati who seek to infect the entire world with the values of personal liberty and several property. Amongst our many crimes is a sense of humour and the intermittent use of British spelling.
We are also a varied group made up of social individualists, classical liberals, whigs, libertarians, extropians, futurists, ‘Porcupines’, Karl Popper fetishists, recovering neo-conservatives, crazed Ayn Rand worshipers, over-caffeinated Virginia Postrel devotees, witty Frédéric Bastiat wannabes, cypherpunks, minarchists, kritarchists and wild-eyed anarcho-capitalists from Britain, North America, Australia and Europe.