The flood of revelations about the sheer scale of NSA information theft… direct server access without an individual court order whenever the NSA wants something from Microsoft, Google, Yahoo, Facebook, Skype*, PalTalk, YouTube, AOL and Apple… has made me wonder if savvy non-US based business might not be able to market their services as explicitly non-US.
Just imagine the possible tag lines:
“Don’t worry, the NSA does not have easy assess to your data as we are not a US based or owned company”
…or tapping into a bit of anti-Americanism never hurt the bottom line…
“We are not located in the ‘Land of the Free, Home of the Brave’, so your data cannot be browsed at will by unaccountable NSA spies!”
… which is not to say such services cannot be marketed to Americans…
“Non-US nationals across the world are not protected by the US constitution, come to think of it, neither are Americans in America, so your data is safer with us as we are a NON-US owned and NON-US based company!”
The creative possibilities are endless and anyone who cannot leverage this into internet gold is not trying hard enough! Capitalism for the win!
*= Skype, originally a Luxembourg based company, was purchased by eBay in 2005 and then Microsoft in 2011.