There is, in this world, something called the Budweiser trademark dispute. The giant American brewery Anheuser-Busch produces a beer named Budweiser, an industrial mass produced lager that is not greatly revered by beer connoisseurs but which sells in large quantities, and a brewery called Budweiser Budvar Brewery in the Czech city of České Budějovice (Budweis in German) produces another beer called Budweiser, which is considered an excellent beer by most beer lovers. The two breweries have been fighting in courts throughout the world with respect who has the right to the name Budweiser ever since the end of Communism in Czechoslovakia. In some countries the Americans have won and the Czechs have had to find a different name, and in others the Czechs have won and the Americans have had to find a different name. In Britain the courts have made the eminently sensible ruling that both brewers can use the name and drinkers are smart enough to be able to tell the difference, but I don’t believe this has happened anywhere else.
Beer lovers are often sympathetic to the claims of Budvar, because the beer is better and because it actually come from Budweis, and this is therefore the “Original Budweiser”.
This is not really true, however. Anheuser-Busch started brewing the American Budweiser in 1876, due to the fact that the beers of Budweis were famous, including amongst German Americans. However, the Budvar brewery did not exist at that point. This brewery was not founded until 1895. At some point after that, they also started using the name Budweiser, possibly because the name had been given further fame by Anheuser-Busch. At least to some extent, the Czechs at Budvar may have started using the name because of the use of it by Anheuser-Busch, and not the other way round. Budvar was founded by ethnic Czechs, and the only reason they would have had for using a German name was that the German name had already been made famous by other brewers.
However, what of those earlier beers from Budweis, responsible for Anheuser-Busch starting to use the name? Well, there is another, much older, brewery in Budweis / Budějovický Budvar. This brewery, known as Budweiser Bürgerbräu until 1945, made beer in Budweis under the Budweiser name at least as early as 1802. It is almost certainly this company’s beers that Anheuser-Busch was copying when they started using the name “Budweiser”. This brewery was run by ethnic Germans from its founding until 1945, after which it was taken over by ethnic Czechs and de-germanised. The brewery is now called Budějovický měšťanský pivovar, which is a precise Czech translation of its original name. When de-germanisation took place, the brewery ceased using German words and names, including “Budweiser” (it regained some interest in using them post-1989). However, this brewery has by far the strongest claim that it produces the beer that is the original Budweiser.
That said, the trademark battles between the other two, larger companies have been so ferocious that Budějovický měšťanský pivovar has stayed clear of them, despite apparently having a stronger claim to the name than either of them. The brewery is quite a substantial one, and produces a significant quantity of (excellent) beer. It sells the beer under a variety of names including Crystal, Samson, B.B. Bürgerbräu, Boheme 1795, and more. It only uses the word “Budweiser” in places where trademark law is weak.
This is why I took the above photo, in Tbilisi in Georgia last month. It was certainly not the first time I had consumed beer from the brewery that actually gave us Budweiser, but it was the first time I had ever seen beers from that brewery actually using the word. It is not the most prominent word on the label, perhaps, but it is still prominently there.