“And as to neoliberalism laid bare. Yes, the industrial revolution is the only way we humans have found of improving the living standards of the average guy in the street. I, as a liberal (even if neo) would like the living standards of the average guy to increase. Thus I support the industrial revolution. Yes, in all its mess and clamour: for it is making things better. I’m out and I’m proud. As a neoliberal I buy things made by poor people in poor countries. For that’s how poor people and poor countries get rich.”
I think I can formulate a new “Johnathan Pearce law”. Namely, the presence of the word “neoliberal” in a piece mocking markets and capitalism is almost always evidence that the author of said piece either does not understand what he or she is attacking, or is misrepresenting it, and also regards such ideas as being promoted by some sinister, all-powerful cabal, as suggested by that rather creepy use of the term “neo” in front of something else, such as “liberal”.