It may be disgustingly authoritarian, but it is risibly incompetent too. It appears the Home Office has just spent a very large amount of UK readers’ money making a vast online advertisement for NO2ID. We’d despaired of reaching ‘the youth’ ourselves, too expensive. I’m very glad they decided to do it for us.
With audience participation. Which embarrassingly for the Home Office shows ‘kids’ not to be quite the suckers they’d hoped. Enjoy.