I wish these guys all the very best of luck in breaking the lock of the mainstream media on broadcast television in Britain and political coverage in particular. I am not sure if this outfit is going to feature a lot in my viewing habits, though. Given that I have to look at current affairs news quite a bit as part of my day job in London’s financial centre, I actually deliberately avoid too much of the same when I get home, preferring to read a book, go to the gym, see a movie or just hang out with my lovely wife. But for the political trainspotters out there, this sort of venture should be a boon.
My only carp at this stage is why choose such a dull name? Maybe there is some sort of perverse appeal about it.