We are developing the social individualist meta-context for the future. From the very serious to the extremely frivolous... lets see what is on the mind of the Samizdata people.

Samizdata, derived from Samizdat /n. - a system of clandestine publication of banned literature in the USSR [Russ.,= self-publishing house]

Surveillance marketing

There’s an interesting White Rose relevant posting at 2 Blowhards just now. 2 Blowhards? Mostly culture in the paintings-movies-literature sense, but often they wander towards culture in the Brian’s Culture Blog sense (where culture means whatever I want it to mean). Anyway, Blowhard “Friedrich” put a piece up yesterday called They Know Two Much, which is about targetted marketing, in this case at the extremely rich. It’s surveillance in its way. As Friedrich says, of the people he’s writing about, the “geodemographic segmentation” merchants:

Well, the next time you get some direct mail or other advertising that seems to know exactly who you are and where you live and how much tread life remains on your right rear tire, you know who to thank – or blame.

Which makes the point nicely that these people will surely be getting into bed with the CCTV minders if they haven’t already. Which would supply the CCTV people with lots of money and motivation.

“Looks like a worn tyre there – give me the number would you? Make? Owner? Address? Phone? Thank you.” Then: call one from the police about driving with a worn tyre, and call two from the tyre salesman offering immediate delivery and fitting.

Ah, brave new world.

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