Ever heard the secret to boiling a frog? Throw the frog in a pot of boiling water, and he jumps right out. But, put him in cooler water, and slowly heat it up, and he’ll stay in until he’s cooked. People, we are almost well done!
– Unknown
[Yes, we know it is an urban legend but it is still a great slogan! A tip of the kevlar battlebowler to Rajat Datta. Ribbit.]
