Seen via what I intially thought was a first-class joke article in the Guardian. But the only joke in the piece is Aditya Chakrabortty’s gullibility regarding TUC “research”, for, verily, Burton menswear really is offering the discerning customer a ‘vintage-inspired fashion-aware range’, designed by Liam Hodges
…to include casual and formal design, woven and jersey, and knit, ‘accessible to the everyday guy’.
Hodges’ winning designs take inspiration from the miners’ strikes of the 1980s and took into account production practicalities – from factory capacities to UK-sourced yarns.
“I was reading lots about the miners and watching documentaries. What I’ve created draws on classic garments from that era, updating them with modern jackets,’ Hodges said.
The next step for the brand simply must be haircare.