D-MYST was formed by young people in the city who were concerned that they were being targeted by tobacco companies in their favourite films. They launched a campaign called ‘Toxic Movies’, to put the spotlight on the issue, and have gained international publicity for their cause.
D-MYST members say that taking smoking out of youth-rated movies is not about censorship – but is about asking film-makers to think again before they make films which young people can see, which contain smoking.
Inspiring is it not, the young people spontaneously coming together in their milk bars and discothèques to defend the innocence of their favourite films that they love to watch of a Saturday morning? Perhaps one could even make a film aimed at the “youth market”, as I believe it is called, depicting the kids’ plucky struggle, interspersed by lively songs and numbers from some popular beat combo. It would show how they
damn darn well went out there and got funding from a Quasi Autonomous Non Governmental Organisation called SmokeFree Liverpool who in turn got funding from an NHS Primary Care Trust who in turn got funding from the Department of Health who in turn got funding from the taxpayer.
A nasty, cynical man called Christopher Snowdon wrote a report called Sock Puppets that said “D-MYST is the very model of an astroturf group”, and that the story of it being formed by the youth of Liverpool was “slightly implausible”. Wrong-O. It is very implausible indeed. However it did lead me to the wonderful ABC Minors Song, which goes:
We are the boys and girls well known as
Minors of the ABC
And every Saturday all line up
To see the films we like and shout aloud with glee
We like to laugh and have our sing-song
Such a happy crowd are we
We’re all pals together
We’re Minors of the ABC.
I bet that crazy D-MYST gang would love it as a theme song!