They are the must-have fashion accessory for the socially aware – and now Tony Blair has got in on the craze.
Whether worn to highlight racism, cancer research or poverty, coloured bands are a familiar sight on the wrists of footballers and pop stars.
Now the prime minister has been photographed wearing a white Make Poverty History wristband during a trip to a hospital in Edgware, north London.
Perhaps he wants to be in a filmy-wilmy with Gwynnie and Braddie?
[Furthermore, for a polished and forensic debunking of this cloth-headed, celebrity-driven codswallop, I recommend Stephen Pollard]