First, they came for the tobacco.
With the ‘junk food’ demonisation campaign in full swing, now is the time for our heroic public officials to do their stuff:
All foods – including fast food and snacks – should carry clear warnings about their calorie content, MPs suggested on Thursday.
Top executives from McDonalds, Cadbury Schweppes, PepsiCo UK and Kelloggs faced questions from the House of Commons Health Select Committee.
Obesity levels are soaring in the UK, but the firms said they did not believe that this was their fault.
The Food Standards Agency has described the problem as a “ticking timebomb”.
Well, they would, wouldn’t they. If food were not a problem then we would not need a ‘Food Standards Agency’ and then we would all be on our way to hell in a handcart (and we all need a handcart because we will simply be too obese to walk there).
This Court of Inquisition is merely Step 2. Step 3 is a choice of either legislative force or ‘voluntary code of conduct’. Step 4 is another public campaign (disseminated by a reliably compliant media) because Step 3 ‘is not working’.
Then on to Step 5: the levying of ‘sin taxes’ on hamburgers to ‘encourage a change of behaviour’. The money raised then pays for a lot more Food Standards Agents.
There it is. Step-by-step. Simple when you know how.
We are all in the wrong business.