There is a theory that suggests to be good at business you must be hard nosed, ruthless, dishonest and fight for everything. It essentially suggests that business is a form of warfare carried out by individuals against each other where the winner takes all. It states that if you’re not tough enough you shouldn’t get involved in ‘business’.
This I have learnt is complete bollocks. Yes, there are bastards out there – lots of them. But the essence of good business is cooperation and honesty. It’s about finding and working with decent and honourable people. Men and women who value what you do, pay you on time, go that extra mile for you and want to achieve the same things as you.
You can, if you desire, swim with the sharks. You may even become the biggest shark. But most of the time you will end up swimming round in circles wasting time, money, resources and energy on people who simply don’t deserve that time. And certainly aren’t paying you a fair rate for it. These people will stop you achieving your goals and add no value to your life or your business.
My advice is simple. Be the good guy or gal, fight clean and keep away from the time wasters, charlatans and arseholes.
Be warned that this is not one of those “now read the whole thing” postings. That is the whole thing, apart from the title (“On Swimming with Sharks”) and the words “end of sermon” at the very end. And now you have those words here also.