Andrew Keen, a Silicon Valley entrepreneur and blogger, recently argued that the roots of the Web 2.0 movement creepily echoed the concept of self-realisation underlying Marxist philosophy. Keen describes Web 2.0 as a utopian project to construct new technologies which allow individuals to publish and promote their creative endeavours in music, art, or other forms of print media. The reduction of barriers to entry that this entails has had a radical effect on the traditional media. Keen portrays the movement as ideologically driven by a broad grouping of Silicon Valley veterans, fusing the dynamics of the 60s counter-culture with the techno-utopianism of the 1990s. It is an awkward fit as the New Left is shoehorned with libertarianism and the diversity of the figures cited lends doubt to the utility of the argument beyond a straw man network effect:
Just as Marx seduced a generation of European idealists with his fantasy of self-realization in a communist utopia, so the Web 2.0 cult of creative self-realization has seduced everyone in Silicon Valley. The movement bridges counter-cultural radicals of the ’60s such as Steve Jobs with the contemporary geek culture of Google’s Larry Page. Between the book-ends of Jobs and Page lies the rest of Silicon Valley, including radical communitarians like Craig Newmark (of Craigslist.com), intellectual property communists such as Stanford Law Professor Larry Lessig, economic cornucopians like Wired magazine editor Chris “Long Tail” Anderson, and new media moguls Tim O’Reilly and John Batelle.
Keen is aware of his own leanings. Web 2.0 is drawn as an ideology and a political endeavour in order to level the playing field and allow his cultural conservatism to come into play. With arguments that echo those hurled at the development of mass media at the beginning of the twentieth century, Keen laments the passing of a common culture, the rise of mediocrity and the destruction of the existing elite. The future is drowned by dross. With the rise of more enthusiasts and more voices, Keen laments that the role of the media is lost and that personalised media will reflect individual preferences, losing sense of a wider world.
Is this a bad thing? The purpose of our media and culture industries — beyond the obvious need to make money and entertain people — is to discover, nurture, and reward elite talent…..Elite artists and an elite media industry are symbiotic. If you democratize media, then you end up democratizing talent. The unintended consequence of all this democratization, to misquote Web 2.0 apologist Thomas Friedman, is cultural “flattening.” No more Hitchcocks, Bonos, or Sebalds. Just the flat noise of opinion — Socrates’s nightmare…..
……One of the unintended consequences of the Web 2.0 movement may well be that we fall, collectively, into the amnesia that Kafka describes. Without an elite mainstream media, we will lose our memory for things learnt, read, experienced, or heard. The cultural consequences of this are dire, requiring the authoritative voice of at least an Allan Bloom, if not an Oswald Spengler. But here in Silicon Valley, on the brink of the Web 2.0 epoch, there no longer are any Blooms or Spenglers. All we have is the great seduction of citizen media, democratized content and authentic online communities. And weblogs, course. Millions and millions of blogs.
It must be such a chore to be one voice amongst many.