Is David Cameron a hologram?

I am not exactly a fan of David Cameron, the 39-year-old (same as yours truly) who won a crushing majority of votes for the Tory leadership from fellow MPs. Yes, he is obviously bright, telegenic, youngish, and might have appeal outside the Tory ranks, but er, could we actually find out what he actually believes in, please?

What on earth does this mean, for example:

Slipping into the language of the street, Eton and Oxford-educated Conservative leadership hopeful David Cameron urged radio listeners on Friday to “keep it real”.

Huh? The rest of the Reuters article offers zero illumination. Now,
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