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January 18, 2008
Friday
 
 
Commercial creativity
Perry de Havilland (London)  How very odd!

I would not normally be moved to link to a 'product listing' page for a chain of Dutch department stores called HEMA, but that is exactly what I am doing now.

Why? Because it is cool and for no other reason than that. Click and just wait a few seconds to see what happens (and no, I assure you it is not another video 'screamer').

Comments

Excellent! :)


Posted by lucklucky at January 18, 2008 07:17 PM

WOW an actual entertaining use of Java and Flash, what will 'they' think of next. Very enjoyable.


Posted by Paul at January 18, 2008 07:39 PM

web based genius, pure and simple


Posted by mandrill at January 18, 2008 07:56 PM

Fantastic creativity. Companies are learning that to entice us it helps to amuse us first.


Posted by Hazel Stone at January 18, 2008 08:14 PM

Perry, that is terribly terribly funny! I love it.


Posted by David Davis at January 18, 2008 08:31 PM

Thank you Perry,

That was am amusing way to start the morning.


Posted by CountingCats at January 18, 2008 10:17 PM

Wow-factor on High.
Thanks, Perry - that was great.

i actually tried to decipher names of their wares...they want me to buy staff, right?....
"ghettoblaster"?


Posted by Tatyana at January 19, 2008 02:19 AM

Great!............and I always wondered what Ghettoblaster was in Dutch ;-))


Posted by permanentexpat at January 19, 2008 02:29 AM

This site has been up for a couple of months now. I see it as a very well-made tribute to Rube Goldberg.


Posted by Johan at January 19, 2008 04:02 PM

Beautifully done! Beware, though, if you don't want sound be sure to turn the volume down. There are a lot of really loud noises there.

Actually, its direct ancestor is probably the Honda Cog Commercial, which if you haven't seen it is one of the coolest creations ever.

If my memory serves it took about 600 takes and is entirely real, shot live action. There were two separate parts to it that were edited together.

The ad was of course very expensive to produce, probably around US$ 2 million, but it joins the very elite class of ads that people will actually seek to view.

D


Posted by David H Dennis at January 20, 2008 02:28 AM

Actually, the Honda advert is ripped from an artist whose name I can't remember (German I think) who did several of these things about 8 years ago (also guessing).

Of course they are all derivatives of the domino effect.


Posted by ian at January 20, 2008 11:03 AM

Very good Perry.


Posted by Paul Marks at January 20, 2008 09:00 PM
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