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July 15, 2007
Sunday
 
 
Context is everything...
Adriana Lukas (London)  Globalization/economics • How very odd!

Ecogeek reports:

In the next 12 months, McDonald's plans on creating enough fuel to power its 155 delivery vehicles while having enough fuel left over to sell into the public market. The fuel will be composed of 85% waste vegetable oil and 15% virgin rapeseed oil. So, while it will be 100% carbon neutral, it won't be entirely waste oil.

It is all very well training executives in communication with the media. Somehow I have a feeling that if the guy was allow to talk normally instead of using the pseudo-technical press-release talk, this might have been avoided.

However, Matthew Howe, Senior VP of McDonald's UK was quoted saying:"As we get better at the refinement we will be able to remove virgin rape from the process", a line which we sincerely hope never gets taken out of context. [emphasis mine]

Now please excuse me whilst I clean the tea from out of my keyboard.

Comments

There's a reason why the name "Canola" was invented.

Cheers


Posted by J.M. Heinrichs at July 15, 2007 02:49 AM

Yes, not a line you really want to come across unexpectedly whilst drinking a hot beverage :-)


Posted by Perry de Havilland at July 15, 2007 02:50 AM

But isn't virgin rape the best kind?

Best kind of material for this kind of fuel, I mean...


Posted by Dub_James at July 15, 2007 06:05 AM

I claim false advertising.

I am withdrawing my job application immediately.

My lawyers will be contacting mickey d's shortly.


Posted by tomWright at July 15, 2007 02:03 PM
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