As regards power, the maximum allowed input power will be reduced: from 1600 Watt in 1 September 2014, to 900 Watt in September 2017. The current average on the market is about 1800 Watt.
One additional measure helping to tackle climate change
The new rules will save 19 terawatt-hour per year by 2020, which is the electricity produced by more than 4 power plants or consumed by 5.5 million households.
Of course, measures on vacuum cleaners alone will not tackle climate change. However, if we consider all products together for which minimum efficiency requirements exist in the EU, the overall savings achieve up to a third of the EU’s energy saving target for 2020.
ADDED LATER: Commenter “Vinegar Joe” has pointed out that this is a perfect example of producer capture. “This policy was lobbied for by Dyson, who will be less adversely affected by it than their competition.” In this document Dyson appears to boast that the new EU law was a result of their lobbying. Under the heading “Legislation”, it reads:
“Dyson has always shown that through efficient engineering, high performance can be achieved with low power – and we’re trying to encourage others to do the same. We have successfully lobbied the European Union to introduce a cap on the size of vacuum motors from 2014. The estimated energy savings from the EU Ecodesign and Energy Labelling measures for vacuum cleaners amount to 19 Terawatt hours of electricity per year by estimated 8 million tons of CO2e.”
I love that jolly “we’re trying to encourage others to do the same”. For “encourage”, read “force”.
Dyson appears to be attempting to play both sides. In this Guardian article it says that despite supporting the rule in principle, Dyson is seeking a judicial review of some aspects at the ECJ. While I’d like to think that was them being hoist by their own petard, I suspect that the real result will be some more fine-tuning of the regulations to more perfectly fit Dyson’s own requirements. The only thing that will stop me starting a lifetime boycott of Dyson products now is evidence that rival manufacturers were at it too.
By the way, does anyone remember this extremely unpopular policy being in the manifesto of any political party for which one could vote at either national or EU elections?