Here’s the situation. It’s 1913 and the owners of the Crystal Palace need to sell it. Lord Plymouth has agreed to temporarily save it for the nation by ponying up the asking price (£230,000 in 1913 money – £46m in today’s if you convert to and from gold.) The deal is that if a fund can pay him back then the Palace will be “saved for the nation” and if not it will be saved for the builders.
The City of London and the nearest councils to the Palace have agreed to pay for half of it. Now, it is up to the general public and The Times. And this is how they are going to get people to cough up: the subscription list.
It’s rather clever. Whether you think preserving the Crystal Palace is a good idea or not, if your peers do, you’d better pay something. And it had better be a reasonable amount or else they’ll think you’re a skinflint. This is a very common way of raising money. My mother tells me that this is how they used to raise money for her local church. One wonders why the technique fell into disuse.
The necessary funds were secured in slightly less than a fortnight and the Crystal Palace continued to stand in Crystal Palace until it was wrecked by fire in 1936.