“If we want a more sustainable world, achieved through and driven by popularised digital technologies, we need to reframe the conversation and make it less about depriving ourselves of the things we like.”
Liat Clark, Wired magazine.
Indeed. It is easier to persuade people of your point of view if it can be shown in a positive, life-affirming sense rather than a gloomy one. Even where I find myself agreeing with environmentalists on certain issues, I find the coercive, “let’s ban it and tax it” stance taken to be a turnoff.