If you visit, for example, the Financial Times website, you will be presented with a pop-up box warning you about cookies. This is becoming more common and is a result of the EU Directive on Privacy and Electronic Communications, also known as the e-Privacy Directive, also known as the cookie law, which took effect on 26th May.
Since no-one understands the law and has to rely on vague guidance that gets updated without really clarifying anything, web designers who have heard of the law will likely rely on the annoying pop-up box for some time and it will become boilerplate which is instinctively dismissed by users. Luckily most web designers seemingly have not heard of the law or are otherwise ignoring it, probably because they have real work to get on with.
Dave Evans of the Information Commissioner’s Office writes:
We’ve stressed that there’s no ‘one size fits all approach’. We think that organisations themselves are best placed to develop their own solutions.
Freely co-operating organisations did solve the problem years ago, when they invented web browsers with cookie settings. This legislation solves nothing at the cost of confusing, worrying and irritating people.