Madsen Pirie’s latest video is about mass production, but I want to talk about mass distribution. The first of his series, released just over a week ago, has, according to YouTube, been viewed 9,493 times. That seems quite encouraging, especially when you look at the viewing figures of some of Britain’s public-service television. According to The Telegraph last year:
“S4C, which gets more than £100m of subsidy from taxpayers, officially attracted zero viewers on 196 out of its 890 programmes… A zero rating means that the 196 shows were watched by fewer than 1,000 people.”
What this means is that not only can libertarian videos be produced at low cost – under £1000 for a really good set up with lighting, a camcorder and good mic – and not only can they be edited easily and cheaply (with iMovie or MAGIX Movie Edit Pro), but they can also get more viewers than expensive state-funded programmes. I’m told that the Adam Smith Institute is doubling the speed of production. Given the resourcefulness, creativity and work ethic of libertarians, I suspect that YouTube is a medium in which libertarians can win.