“There’s something really quite joyous about a woman so ignorant of business that she bemoans the advertising, the commercialism, the specific slicing and dicing of the market to maximise the value of those ads, when that same woman’s salary is paid by the advertising, the very specific advertising in The Guardian’s jobs section for example, which is carried by the newspaper in which she writes.”
- Tim Worstall, writing about comments from Zoe Williams, the Guardian writer.
I have a simple explanation for the issue that Tim confronts here: folk like Williams believe they are above the fray of grubby advertising, and are free of being persuaded by the evil, silent tricksters of the ad trade. But the unwashed plebs, with their love of glossy magazines, game shows and the rest, need to be protected by their betters, you see. Sometimes, it comes down to simple arrogrance of a mindset that is hostile to the idea to freedom, to the grubby, glorious vulgarities of the market. It is a mindset that is common to “liberal” Hampstead and High Tory Lake Poets in the early 19th Century.