Flying swans are the logo of the UK’s presidency of the EU over the next six months. Apparently, the UK officials are proud to point out that it is the first time an EU presidency has had an animated logo. I mean, how amazing is that? Watch out Jacques!
The idea is a metaphor for leadership, teamwork and efficiency, which is particularly appropriate for the EU, given the system of rotating leadership. Migrating birds fly in a V formation. This is highly efficient, because all the birds in the formation, except for the leader, are in the slipstream of another bird. Periodically the leading bird drops back and another bird moves up to take its place.
What a load of bollocks! We are talking about a bunch of bureaucrats and appratchiks desparately (at least I can hope) trying to recover their footing which was temporarily disrupted by the recent referenda on the EU constitution. But not everyone thinks the logo is ridiculous, for example the Royal Society for the Protection of Birds likes it:
One of the concerns being tackled in the UK’s EU and G8 presidencies, was climate change, which could potentially prevent Whooper and Bewick’s swans wintering in this country.
I am having trouble keeping a straight face here. But seriously, how about streching the metaphor a bit and hope it might be the EU swan song…?