I have always regardless the Olympics with indifference at best (I am not a great sports fan) but clearly the people organising the games in Athens are completely demented.
Strict regulations published by Athens 2004 last week dictate that spectators may be refused admission to events if they are carrying food or drinks made by companies that did not see fit to sponsor the games.
Sweltering sports fans who seek refuge from the soaring temperatures with a soft drink other than one made by Coca-Cola will be told to leave the banned refreshment at the gates or be shut out. High on the list of blacklisted beverages is Pepsi, but even the wrong bottle of water could land spectators in trouble.
These people would be funny if they were not so self-important. And from a PR point of view: message to the folks sponsoring the Olympic… rule number one is do not piss off your prospective customers. Morons.
And whilst on the subject of sporting madness, what I cannot understand is why the furore over well known lothario Sven-Goran Eriksson’s love life? So he has some hanky panky with a kiss-and-tell money grubber who happens to be female employee of the Football Association… so what? The guy is the coach of the England football team: he is in the sports business which means reasonable expectations of probity are surely somewhere between rock stars in hotel rooms and sailors on shore leave.
If there is any scandal here it is that Sven’s standards seem to be slipping: at the risk of being ungallant, ‘beauty’ Faria Alam is not quite of the same ‘calibre’ as Italian lawyer Nancy Dell’Olio or Ulrika Jonnson.