British smokers are refusing to lie down and die of nagging. The European Union directive requiring that cigarette packets be used as a means of harassing smokers with loud offensive messages like SMOKING KILLS!, YOU WILL DIE! NOW! and the more succinct and efficient FUCK OFF!!! Is soon to be superseded with graphic pictures of diseased organs which will by law have to cover at least 150% of the surface area of the packaging.
Yet good old British creative thinking is successfully combating this ludicrous and patronising nonsense. People have noticed that cigarettes can actually be removed from their packaging and placed in other receptacles, perfectly legally- and that it is still within the law to cover one’s cigarette box with a piece of brightly-coloured fabric! And a whole new market in old-fashioned silver cigarette boxes, and new-style box-covers, has opened up and is blossoming in the UK. What a good idea, and recyclable hence money-saving too, so surely an improvement even on those clever ironic stickers for covering up the offensive messages which were featured in a blog here some time ago. Go capitalism!
It almost makes me want to take up smoking again, just for the pretty cases. If only the things didn’t give one cancer.
(Cue Samizdata blog predicting inevitable future EU plans forcing smokers to hold unmodified and unadorned officially-approved packets up for inspection by the police on demand…)